1.7 and 1.8 choice of media and rationale and expected outcomes

 

1.7 choice of media

Once an audience has been identified, the advertiser can then determine which mediums are most likely to be used determine which mediums are most likely to be used by the target audience. Advertising companies will have identified this behavioural feature as part of their research into audience segmentation. They can then best target their advertising campaign.

The different mediums used for adverting.

The most commonly used mediums for advertising are:

1.       Broadcast (radio and television)

2.       Cinema

3.       Print (newspapers, magazines, yellow pages, pamphlets and in store leaflets)

4.       Out of home/outdoor (billboards, displays, LED boards, buses and trailer boards)

5.       Online (emails, social media, popups, banner and ads)

 

 

There is more pensions and care home advertisements as older people will want to receive their money they have saved up over the years. Care home are for the ones that are old as they cannot look after themselves or feel lonely, so they advertise care and homes to spend with other people to look after them. There are patterns as they are all offering the same experiences. They also have more health care and the doctors as they are less able to move and might have body problems. There will be adverts on mobility scooters so they can still go outside.

1.8 rationale and expected outcomes

Advertising is expensive and a highly competitive sector therefore it is important that the success of a campaign is measured. The outcomes of any campaign can be measured in the following:

1.       Survey organisations can be employed to carry out surveys across your target audience.

2.       Online surveys can be used to target audiences who use both traditional and digital media to receive their adverting.

3.       Response cards or emails can be used to provide reviews of products.

4.       Direct feedback from audiences can be used to provide reviews of products.

5.       Social media such as Facebook and twitter can be used to gather instant responses to advertising events to generate surveys.

27 Advertising Effectiveness Survey Questions + Sample Questionnaire Template Advertising Effectiveness Survey Template designed by Questioner consists of 27 questions that helps a researcher understand how effective advertising has been. Advertising Effectiveness Surveys help understand through which medium consumers like to receive ads, what kinds of ads they like, which ad(s) they like best and why, and so on. Equipped with this information, businesses can devise effective ad campaigns and pocket handsome returns.