1.4 advertising campaigns

 

James Morecroft unit 20

1.4 approaches to advertising campaigns

Celebrity endorsements – where celebrities promote the product so people will buy the product.

Shock advertising shockvertising – where they do a shocking image or slogan or story, so it stays in the mind of the viewer, so they purchase the product but brings controversial to the product.

Usain bolt – virgin media

Virgil van Dijk – JD

Snoop dog – just eat.

George Clooney – Nespresso

Anthony Joshua – lynx                            

Jose Mourinho – bet 365.

 Johnny Depp – Dior

Owen Wilson – Sofology

Kevin bacon – EE

Sylvester Stallone - Warburtons

Mr T – snickers

1.       The target audience is anyone who likes coffee.

2.       Danny DeVito as he has already appeared in an advert with George Clooney.

3.       They can do it simpler and just show how people do it everyday life like on the go before they go work.

 

Lucozade they could have a sports person as its an energy drink, so they drink it then win the race or match they performing in.