LO1 1.1

 

 

Unit 20 Psychology Behind Advertising LO1 1.1 

Title and date, PowerPoint, word doc or direct to blog post.

Watch the following video clip TWICE and write down FIVE comments/ statements that explain to you the aspects of the psychology behind advertising. 1st viewing watch clips and listen to narrator.  2nd viewing watch clips and listen to narrator carefully. To help you please click on the three dots next to share, save and click on Open Transcript – see image below. You will now have the full transcript of what the narrator is saying. This will really help you to choose your five statements.

 

00.34 it shows us that people get caught up in advertisements and they can have all different types of adverts like in the magazine and creates a thing where it must be good if someone is hooked on it and is relevant to the public with what he is doing and urges the products to be promoted from the IKEA book. a slave to the IKEA nesting instant yes. Like to order the Erika carring dust. ruffles and this because barely a moment

packaging the most successful ad

03:18

campaigns hardly say anything about the product itself but instead create alucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions now let's take a look at the following two commercials about perfume fragrances.

 

00.44 ‘barely a moment goes by during a day where we are bombarded with advertisements and some form of the other posters billboards flyers TV commercials and Internet ads are creeping into our personal space and tell us what we should buy and who we should be for now’ for example perfume ads

 

02.20 ‘there are typically two modes of advertising that ad agencies from marketing gurus utilize, one focuses on the qualities of the product while the other seeks to arouse an emotional response’

 

03:18 ‘the most successful ad campaigns hardly say anything about the product itself but instead create a lucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions