Text around an image

I makes your text wrap around the outside of your mountain, creating an outline of your subject and uniformly shapes the text. Resize the image you want to bend, if needed, by selecting Transform from the Edit menu and selecting Scale. Drag any corner while holding down the Shift key, then press Enter. Select Transform from the Edit menu once again. This time, select Warp. then I Selected  the Type tool (Horizontal or Vertical) and create your text. Right-click on Type Layer and choose Blending Options from the menu. Or go to Layer > Layer Style > Stroke. In the Layer Style dialog box, opt for Stroke under the list of styles on the left.

Feather effect

 

Create a selection. For the nonfeathered image shown on top use the Elliptical Marquee tool to make a selection. Choose Select→Modify→Feather.In the Feather dialog box that appears, type a value in the Feather Radius text field, and then click OK.

Masthead

 

Effects

 

Warp text

 

assigning text to a line and assigning text around a image

 

Applying text to a flag

 

Media DG

 https://www.slideshare.net/secret/aV693gKTnQaYWm

Perfume advertisements

 https://www.slideshare.net/secret/M1LZkvgQD1e6gI

unit 20 advertising LO1

 https://www.slideshare.net/secret/kQPHFztnCNUgMc

1.7 and 1.8 choice of media and rationale and expected outcomes

 

1.7 choice of media

Once an audience has been identified, the advertiser can then determine which mediums are most likely to be used determine which mediums are most likely to be used by the target audience. Advertising companies will have identified this behavioural feature as part of their research into audience segmentation. They can then best target their advertising campaign.

The different mediums used for adverting.

The most commonly used mediums for advertising are:

1.       Broadcast (radio and television)

2.       Cinema

3.       Print (newspapers, magazines, yellow pages, pamphlets and in store leaflets)

4.       Out of home/outdoor (billboards, displays, LED boards, buses and trailer boards)

5.       Online (emails, social media, popups, banner and ads)

 

 

There is more pensions and care home advertisements as older people will want to receive their money they have saved up over the years. Care home are for the ones that are old as they cannot look after themselves or feel lonely, so they advertise care and homes to spend with other people to look after them. There are patterns as they are all offering the same experiences. They also have more health care and the doctors as they are less able to move and might have body problems. There will be adverts on mobility scooters so they can still go outside.

1.8 rationale and expected outcomes

Advertising is expensive and a highly competitive sector therefore it is important that the success of a campaign is measured. The outcomes of any campaign can be measured in the following:

1.       Survey organisations can be employed to carry out surveys across your target audience.

2.       Online surveys can be used to target audiences who use both traditional and digital media to receive their adverting.

3.       Response cards or emails can be used to provide reviews of products.

4.       Direct feedback from audiences can be used to provide reviews of products.

5.       Social media such as Facebook and twitter can be used to gather instant responses to advertising events to generate surveys.

27 Advertising Effectiveness Survey Questions + Sample Questionnaire Template Advertising Effectiveness Survey Template designed by Questioner consists of 27 questions that helps a researcher understand how effective advertising has been. Advertising Effectiveness Surveys help understand through which medium consumers like to receive ads, what kinds of ads they like, which ad(s) they like best and why, and so on. Equipped with this information, businesses can devise effective ad campaigns and pocket handsome returns.

 

 

1.6 advertising campaign logistics

 

1.6 advertising campaign logistics James Morecroft

There are 3 basic models for scheduling an advertising campaign.

The continuity model:

Where advertisements run across chosen mediums all year round and at regular intervals. This model has the advantage of keeping the product or service continually in the mind of the audience.

The flighting or bursting model: where advertisements are seasonal and run at irregular intervals. The advantage of this model is that audiences are only targeted at the time of peak demand. For example, Christmas.

The pulsing model where there is a combination of both continuity flighting schedules advertisements run all year but with a heavier concentration at peak demand times there are five types of pulsing:

Steady (used year-round; seasonal)

Period (used over regular periods)

Erratic (used irregularly)

Strat – up (used for new products with heavy advertisements early on the campaign)

 Promotional (used over short period to promote products)

Scheduling – the frequency timing and placing of advertisements.

Audience segmentation - the process of dividing an audience (target or known) into sub-groups based on geographic, demographic, behavioral and psychographic factors.

A smart TV would be regular as people will need televisions all the time people might break them or want to upgrade. They could also be steady as people probably want to buy a new one or for a present for somebody at Christmas.

1.2 target audience

 

1.2 target audience james Morecroft

Target audience

It is useful to think about audiences having shared characteristics and to be able to group audiences using characteristics. In this way advertisers can more efficiently target the people who the producers want to get their message across to.

When identifying audiences, advertisers focus on shared characteristics. These are often based around four broad areas, often referred to as segments. These are:

1.      Geographic – characteristics associated with the region in which audiences live. These characteristics may be of a whole country or a much smaller geographic region such as county or city.

2.      Demographic – you examined demographics earlier in this book. Advertising products will be targeted at audiences that share characterizes such as age, gender, race and social status.

3.      Behavioral – an audience’s behavioral characteristics can be measured using surveys questionnaires use of store cards and so on. Advertises can then target audiences who regularly buy certain types od products frozen pizza for example. This is particularly useful for companies who are trying to gain a larger share of the market from their competitors.

4.      Psychographic – potential audiences can be divided into broad categories based on factors such as lifestyle, hobbies/interests, options and values. Knowing this information can help advertisers target products more effectively.

Segmenting audiences in this way helps us to understand what audiences might look like (their profiles), based on factors such as age, gender, lifestyles and interests.

 

By combining elements of these segments and eliminating others, advertisers can fine-tune the audiences that they wish to target. For example, an audience may be defined as young men aged 16-25(demographic information), who plays video games on a regular basis (behavioral and psychographic information), have a large proportion of disposable income (demographic and psychographic information), and live in the midlands (geographic information). This is known as audience profile.

KEY TERMS

Market share – the market is defined as all consumers who use a type of product, for example cornflakes. The market share is the percentage of those consumers who use a particular brand. The brand that the largest market share is usually most associated with the product.

Market research – The activity of gathering information about audience needs and preferences, conducted by a media producer or institution. This data is then used to target appropriate marketing and advertising at clearly defined audiences.

Brand awareness – The aim of most advertising is to ensure that an audience come to associate your brand with a specific product. The audience/consumer becomes “brand aware” and will hopefully, choose your brand over the competitors.

Segments – audience subgroups defined by sets of characteristics such as where they live or the lifestyle they live.

Audience profile – the specific demographic variables of an average target audience member for a given media product based on age, gender, income, ethnicity and interests, that makes them desirable to advertisers and commercial companies.

1.4 advertising campaigns

 

James Morecroft unit 20

1.4 approaches to advertising campaigns

Celebrity endorsements – where celebrities promote the product so people will buy the product.

Shock advertising shockvertising – where they do a shocking image or slogan or story, so it stays in the mind of the viewer, so they purchase the product but brings controversial to the product.

Usain bolt – virgin media

Virgil van Dijk – JD

Snoop dog – just eat.

George Clooney – Nespresso

Anthony Joshua – lynx                            

Jose Mourinho – bet 365.

 Johnny Depp – Dior

Owen Wilson – Sofology

Kevin bacon – EE

Sylvester Stallone - Warburtons

Mr T – snickers

1.       The target audience is anyone who likes coffee.

2.       Danny DeVito as he has already appeared in an advert with George Clooney.

3.       They can do it simpler and just show how people do it everyday life like on the go before they go work.

 

Lucozade they could have a sports person as its an energy drink, so they drink it then win the race or match they performing in.

LO1 1.1

 

 

Unit 20 Psychology Behind Advertising LO1 1.1 

Title and date, PowerPoint, word doc or direct to blog post.

Watch the following video clip TWICE and write down FIVE comments/ statements that explain to you the aspects of the psychology behind advertising. 1st viewing watch clips and listen to narrator.  2nd viewing watch clips and listen to narrator carefully. To help you please click on the three dots next to share, save and click on Open Transcript – see image below. You will now have the full transcript of what the narrator is saying. This will really help you to choose your five statements.

 

00.34 it shows us that people get caught up in advertisements and they can have all different types of adverts like in the magazine and creates a thing where it must be good if someone is hooked on it and is relevant to the public with what he is doing and urges the products to be promoted from the IKEA book. a slave to the IKEA nesting instant yes. Like to order the Erika carring dust. ruffles and this because barely a moment

packaging the most successful ad

03:18

campaigns hardly say anything about the product itself but instead create alucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions now let's take a look at the following two commercials about perfume fragrances.

 

00.44 ‘barely a moment goes by during a day where we are bombarded with advertisements and some form of the other posters billboards flyers TV commercials and Internet ads are creeping into our personal space and tell us what we should buy and who we should be for now’ for example perfume ads

 

02.20 ‘there are typically two modes of advertising that ad agencies from marketing gurus utilize, one focuses on the qualities of the product while the other seeks to arouse an emotional response’

 

03:18 ‘the most successful ad campaigns hardly say anything about the product itself but instead create a lucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions